BRANDING / ILLUSTRATION / EDITORIAL
HOLLY COULD . . .
SOAR.
THE BRIEF
Create a piece of communication design that encourages young girls to pursue STEM roles, in particular roles in aviation.
THE SOLUTION
With a lack of pilots and girls in STEM subjects, #SHESOARS focuses on the stories of female pilots. Taking visual inspiration from comic books, and superheroes, to encourage young girls to see these women as heroes. As their role models, and people they aspire to be like, hanging their posters up on their walls. #SHESOARS features a set of 5 foldout poster zines, each telling the stories of inspiring female pilots throughout history.
RESEARCH
In the United Kingdom, only 14.4% of all people working in STEM subjects are women and globally, just 5.18% of commercial pilots are women. Young girls’ loose interest in Stem subjects between the ages of 11 and 15. To change this, I want to give these young girls role models. Focusing on female pilots throughout history. and sharing their stories. Taking visual inspiration from heroes and comic books, to present the female pilots as heroes and role models to look up to and aspire to.
Initial Research.
In the United Kingdom, only 14.4% of all people working in STEM subjects are women and globally, just 5.18% of commercial pilots are women. With this project I want to change this. To encourage young girls to become female pilots and choose the STEM subjects that will get them there.
IN THE UK, ONLY 14.4% OF ALL PEOPLE WORKING IN STEM SUBJECTS ARE WOMEN AND GLOBALLY, JUST 5.18% OF COMMERCIAL PILOTS ARE WOMEN.
SOLUTION
SheSoars features a set of 5 foldout poster zines. Featuring an interesting facts page, as well as a comic book-inspired overview of famous female pilots lives and achievements.
There is also an A2 foldout poster inside, to give young girls something to hang on their walls and look up to.
Each poster zine has its own bold, eye-catching colour, taking visual inspiration from superheroes and comic books to encourage young girls to complete the collection and get all 5. Giving young girls 'heroes' to look up to. Female pilots such as Amelia Earhart and Bessie Coleman.
INSPIRING THE NEXT GENERATIONS OF FEMALE PILOTS.
