BRANDING / ILLUSTRATION / ANIMATION
HOLLY COULD . . .
STUDIOS.
THE BRIEF
Design my own personal identity to work across all areas: portfolio, website as well as social media. Encompassing my own personal style and personality.
THE SOLUTION
Holly Could studios. A way to focus on what I can do, rather than what I can't. Graduating during a pandemic presented a lot of difficulties and restrictions. During this time I kept doodling, sketching and coming up with ideas. Trying new ideas and showing I could do anything I put my mind to.
GETTING PERSONAL
SOLUTION
I chose to use a scribble sketch style throughout my branding. I always have a notebook next to me, scribbling and sketching down ideas. This is where some of my best ideas have come from. Using this idea I created several GIF's in a scribbly style.
Keeping my branding black and white like a pen and paper, also to ensure that the branding works well across all platforms. Especially within my portfolio, as to not distract from the content and contrast against other colours.
TAKING IT TO THE SOCIALS
