BRANDING / UI DESIGN / ILLUSTRATION
HOLLY COULD . . .
GROUND IT.
THE BRIEF
Design and conceive a resource to help those suffering from Panic attacks, PTSD and mental health struggles. Focusing on simplifying pre-existing solutions, to create something more effective.
THE SOLUTION
The Grounder app, where tinder technology meets mental health solutions. The App features a variety of grounding techniques, daily affirmations and guided breathing exercises. Swipe left and right through each technique, practice and favourite the ones that worked for you. So, when panic or anxiety does take over you have something specific to you, that you know will help. Relaxation your own way, whenever and wherever you need it.
RESEARCH
1 in 4 of us will experience a mental health problem at some point in our lives. Whilst there are so many Apps available to support your mental health, there are very few that offer quick and fast solutions specifically tailered to you.
Often these apps require a lengthy form and questionnaire before offering simple advice. This is the reason for Grounder. Not only to help people practice grounding techniques and learn how to ground themselves in the present during panic attacks but also as a simple alternative to the often timely and complex.
Grounding brings your focus to what is happening to you physically rather than in your thoughts. A good way to recover from Panic attacks or flashbacks and can be done anywhere. There are so many grounding techniques that there is sure to be something that works for everyone.
But grounding requires time and practice for it to be most effective. Grounder helps you do this. Find what works for you, and practice so when panic, or anxiety does take over you know what to do.
1 IN 4 PEOPLE WILL EXPERIENCE A MENTAL HEALTH PROBLEM AT SOME POINT WITHIN THEIR LIFE.
SOLUTION
The App uses Tinder technology to find a grounding technique, and way to calm, that's perfect for you. Researching into Grounding there are so many options, and sure to be something for everyone. But it requires practice and time to perfect, the App allows you to do this. Practice each method, swipe left and right, and favorite the ones that worked for you. So when you really need them, you have a collection of calming tools that are personal to you.
The name Grounder was inspired by the Tinder meets Grounding solutions idea behind the App. The logo itself uses the Grounding object/ bracelet as a focal point for the O within Grounder. Using this circle throughout the App, for a smaller branding option.
GROW AND GROUND YOUR OWN WAY. FIND WHAT WORKS FOR YOU.
APP DESIGN
The Brand features hand drawn, quirky and simple illustrations alongside a calming blue colour palette. Giving the brand an approachable and calming feel. The App itself is designed to be simple and easy to navigate. Featuring three sections, Grounding, Breathing and Motivation.
The App allows you to scroll through Grounding techniques and save the ones that worked for you. Each grounding technique features a simple, hand-drawn animation at its center. Providing a focal point when practicing grounding, to keep the eyes open and the mind present.
Alongside a simple description of each technique. Swipe left for those that didn’t work, right for those that did and save for your favorites.
The App also features guided breathing exercise's and daily affirmations for quick motivation and calm. Designed to be saved and downloaded, for screensavers or for around the home for a boost of encouragement whenever and wherever you need them.
ADVERTISEMENT
The Grounder App is advertised through a series of posters. Focusing on the Apps main purpose, finding something that works for everyone, giving more choice and freedom. Using the brands friendly, soft and quirky illustration style and handwritten font. Giving the brand an approachable and informal tone of voice to appeal and calm.
I also decided to create a video to demonstrate and explain the App in greater detail seen below.
