top of page

BRANDING / ILLUSTRATION

HOLLY COULD . . .

DIVE IN. 

THE BRIEF

Conceive an annual design festival for Leeds and bring it to life through a flexible brand identity system that will work consistently across a wide variety of touch points. 

THE SOLUTION

The Dive In Festival, a celebration of design and craft in Leeds. Aiming to educate and get people involved in the design, encouraging them to 'dive in'. Taking inspiration from the River Aire that runs through Leeds, as though the design itself is 'in the Aire', using water motifs throughout the branding. 

page 1 - hero.jpg
1c7616cafab15d5d4076ded249c9a754.jpg

Logo. 

For my logo I created my own display typeface, using layers and paper textures cut into water shapes in my bright color palette and based my branding around this central design. 

RESEARCH

Looking at Leeds as a city the River Aire stood out to me, flowing through the center and heart of the city. Alongside the River you can find a variety of amazing design studios, from Elmwood and RobotFood, to Kiss Branding and Agency TK. This inspired my branding concept for the festival. Having design 'in the Aire', using water motifs to represent this. 

DESIGN IS IN THE AIRE. 

934982f1cce6717d3e99efcaa53dd2ce.jpg
41909b541464b5fea9ae5e83b1c55f3d.jpg
9236b12bacf3344358e3d5d6bb28abad.jpg
d8c63b09e32b87a51a975690dcf6192a.jpg
4d6f42231b3544ba8ca14ed31fd4d9ca.jpg
7f835a7d80c8c05d513f0eafec12ed9a.jpg
pexels-photo-6373503.jpg
fd85c44ae27d6fb52d3398fc8ba45de9.jpg
48791037.cms.webp
a0b56e01bca53ff1a5e1bc554fce5b5c.jpg
5f11036fe4899fca6bed216ab9c45fb0.jpg
ff3c0b4152aa6fe8cc825bcbbba6af42.jpg
f0d7cb39a686d057ed0cf0704ab6fa25.jpg

SOLUTION

My branding uses water patterns throughout, inspired by the River Aire as well as the name itself 'Dive In'. Encouraging people to Dive into the Aire and Dive into design.

 

I used a bright and playful colour palette alongside paper cuts and textures to celebrate the craft and design at the festival throughout to create a fun and unique typeface. 

DIVE IN TO DESIGN

Lanyard mockup 1 copy.jpg

BRANDING

To navigate around the festival, handouts will be given. Featuring a map, a ticket, and a lanyard. Using the same water motifs throughout, pinpointing each festival event that's occurring alongside the river. 

Untitled-1.jpg
Untitled-2.jpg

HANDOUTS

The purpose of the festival is to encourage people to 'Dive in' and get involved. To do this, a competition will be held. Using the cutout from the handout pack, each person is challenged to create their own patterns and designs. Holding the cut out up around Leeds, I photographed my own examples of this. The completion would not only encourage people to get involved but raise awareness for the festival itself. 

bottom of page